The present inquiry is linked to a series of studies on populism and electoral processes in Colombia, which in turn raised the question: What were the media and advertising structures that led social media influencers to transition from their regular content to obtaining a seat in the legislative branch? As a result of the analysis of content generated by influencers who participated in the 2022 legislative elections, a classification or categorization of factors was made, showing that the emotions and lifestyles displayed on social media were decisive in their political participation. This inquiry allowed for the expansion of theoretical frameworks to differentiate, in future research, the characteristics of long-established traditional politicians in the Congress of the Republic of Colombia from the actions of influencer-congresspeople in the 2022-2026 legislature.