This article highlights the contribution made by writer/director Miryam de Flores (1938–2008) to the emerging television industry in the Colombian Caribbean Region and analyses her vision as a female auteur in this economic, social and cultural context. Miryam de Flores was born in Barranquilla, Colombia and from a young age she worked in the media industry. In 1984, the Colombian government authorised the creation of regional television channels throughout the country. In this context, Telecaribe was founded in 1986, a television channel that covers the seven territorial entities of the Colombian Caribbean Region. In Telecaribe's early years, Miryam de Flores played a leading role writing/directing two sitcoms, a children's news programme, a telenovela, and a cultural magazine, among other productions. Particularly, as will be analyzed in this article, her telenovela "La Mujer del Puerto" (1990–1992) (The Woman of the Port) became a narrative with a female gaze and an approach connected to the cultural identity of the Colombian Caribbean region. Miryam de Flores played a key role in setting the pillars of Telecaribe and providing a female gaze to the productions developed in this emerging television channel.