Imark group S.A.S is a micro-company dedicated for 13 years to advising multiple Colombian companies in advertising communication, organizational communication, as well as in providing digital and lithographic printing solutions and sale of promotional material. The company has also provided advice on research of markets and design of digital marketing campaigns.The objective of this work is to show how, from a consultancy to a Colombian microenterprise, a strategic direction is formulated and how to relate it to business results in terms of better competitiveness, in this case of the company IMARK SAS. This work was carried out with the support of the owner of the company, the participation of the General Management and the accounting and financial support staff.The activities that were carried out through the application of the corporate strategic management (CSM) model which allowed the companies to structure their medium-term strategic direction and short-term action plan.