The inscription of the Coffee Cultural Landscape of Colombia in the World Heritage List by UNESCO became effective on June 25, 2011, under the declaration of Outstanding Universal Value. The area includes 51 municipalities that belong to 4 departments of the Andean region of the country. In order to be declared as a World Heritage, a management plan is required; this plan was formulated with the objective of promoting the economic and social well-being of its inhabitants, the appropriation of cultural heritage, and environmental sustainability. Therefore, public–private coordination institutions have been developed with the participation and representation of high political, administrative, and territorial levels that coordinate the cultural landscape. The objective of this article is to analyze the governance approaches that have been implemented during the period 2011–2022, based on the document analysis methodology, to evaluate the impact of the actions and whether they have contributed to the strengthening of sustainable tourism in the area, and to further identify future challenges in its management.