Traditional livestock systems have generated unfavorable changes in the ecosystem and, in turn, its management does not present sustainability in the property that runs it as the main economic activity. Therefore, the imaginary of the producer regarding the approach of livestock reconversion from traditional livestock systems to sustainable systems is unknown. The work was carried out on the Los Laureles farm, belonging to the municipality of Cartagena del Chairá, which presented extensive livestock farming as the only activity that generates economic resources. Data collection was carried out through an interview. In results and discussion, three perceptions focused on technical-productive, socio-humanistic and economic areas were obtained. The perception of the producer was positive, although the implementation of the reconversion presents external factors that directly influence the economy and availability of time of the farmer