Abstract We examine whether an orientation to promote good serves as a potential buffer against distress and facilitator of well‐being outcomes in three non‐Western samples with a recent history of conflict (Indonesia, Colombia, Mexico) and across three different time frames (1, 4 and 12 months). Longitudinal surveys provided data for cross‐lagged panel modelling. A series of sensitivity analyses provided evidence for the robustness of results. Persons with an orientation to promote good reported greater well‐being 1 month and 4 months post‐assessment and reduced distress 1 month and 4 months post‐assessment. The effects, with larger effect sizes, were also found for reverse associations. We did not find evidence of associations assessed at the 12‐month interval with the exception of a negative association between an orientation to promote good and subsequent life satisfaction and happiness. Orientation to promote good may be relevant for population's mental health and well‐being over the short‐ and medium‐term.