The EAN University, as a pioneer and leader in the comprehensive training of professionals aimed at fostering the entrepreneurial spirit and strengthening entrepreneurial skills, created in 2012 the Institute of Entrepreneurship, Leadership, and Innovation (IDELI), which by 2016, with the incorporation of the attribute of sustainability in all the activities of the university, changed its name to Institute for Sustainable Entrepreneurship, and in 2021, it becomes the Impacta Management - Sustainable Entrepreneurship. Impacta - Sustainable Entrepreneurship represents one of the materializations of the higher purpose of EAN University. This chapter shares the methodological contribution of Impacta Rural through the implementation of its first pilot and the learnings from the accompaniment to the rural entrepreneur based on the recognition of their territory and context.