Higher education institutions (HEIs) have as their objectives teaching and research, the latter being a relevant factor for the generation of knowledge and technologies that can have practical use at an industrial and social level. However, not all the products generated have practical application or it is not known how to create the partnerships or the means for them to contribute in industrial or social contexts. The objective of this work is to propose a conceptual model of intellectual property management and technology transfer in the context of higher education to provide improvement actions in academia; the case of Instituto Tecnológico Metropolitano is taken as a reference where a diagnosis is made in the area in charge of intellectual property and technology transfer. The model also has strategies for the short, medium and long term that allow to understand its structure. It is concluded that, although it is a model created so that it can be adapted to any type of institution considering its policies and realities, it is necessary to have the support of government, industry and society to achieve a complete articulation and generate better results for these organisations.