The current environment has changed, a few years ago the basis for retaining talent was economic salary, this implies elements other than monetary compensation, including emotional salary, so to ensure that a worker remains in his position, care must be taken personal, family and labor spheres, which has become the main challenge for organizations (Rodríguez and Pérez, 2020; Espinoza and Toscano, 2020). The objective of this research is to determine the emotional salary factors that impact talent retention among men and women in the Metropolitan Area of Monterrey, Nuevo León. 151 people were surveyed, of which 76 were women and 75 men aged between 23 and 57. This study is descriptive, correlational and explanatory, it is descriptive in scope. The results obtained show that for both women and men, to retain them, the sense of belonging and the work environment are important, but there is a difference between the two, and that is that women are more impacted by the flexibility of schedules, while men men the work-life balance to stay in their jobs.