Stemming from the experience regarding the effects of the General Data Protection Regulation (GDPR) in Latin America, the paper captures this same phenomenon applied to the Digital Markets Act’s (DMA) future entry into force. First, the paper will analyse the Brussels effect in its broadest terms. Then, the paper considers the extraterritorial effects of the Union’s standards in terms of protection of personal data in Latin America, both from a normative and case-law perspective. Finally, the paper takes into account the future impact of the DMA in Latin America in light of the designation of gatekeepers, the force of the DMA’s prohibitions and obligations as well as the possibleduplication of proceedings at the enforcement level.