The Department of Cesar is a highly important tourist attraction in Colombia where most of its visitors go on vacation, recreation, and leisure. Despite being positioned as a high tourist attraction, it has been possible to identify that there is a lack of public-private articulation, as well as the participation of the academy in the development of projects with a greater regional impact, weaknesses in the working capital of the sector, little entrepreneurship, and innovation around the generation of new tourism products. That is why it is necessary to strengthen and expand the coverage of national or regional programs, projects, and initiatives on these routes, corridors, and infrastructure projects proposed, the development of information systems that allow assertive decision-making, as well as the pertinent regulation by the sustainability framework. One of the sectors that require support and strengthening is the tourism sector which requires support to strengthen and boost the economy. The purpose of this article is to show the development of an application based on gamification that allows the cultural strengthening of the region, which allowed appropriation processes to be generated in the community that is the object of intervention of the department and economic revitalization.