We propose an optical control scheme for driving a polar diatomic molecule from a high-lying vibrational level to a target low-lying one, within the same electronic state. The scheme utilizes an infrared chirped laser pulse with an analytical shape, whose parameters are optimized by means of a heuristic formulation of quantum optimal control based on a genetic algorithm. We illustrate this methodology computationally for a KRb Feshbach molecule in the lowest triplet electronic state.