The research studies variables for agro-ecotourism development in the municipality of Jardín. Applied Multiplication Cross-Impact Matrix (MICMAC) analysis and scenario analysis through expert judgment were used. The results showed seven key variables such as rural development, community agro-ecotourism development, income, community organization, community empowerment, positive impacts of agro-ecotourism on local identity, and diversification of agro-ecotourism destinations. In conclusion, this research provides planning guidelines for each of the key variables that were identified, which will serve as input for the strengthening of community-based agro-ecotourism development policies built from the territory.