The concept of shared value creation developed by Porter and Kramer defines the policies and operational practices necessary to guarantee the increase in business competitiveness and the social development of the communities impacted by the products or services, generating a win-win relationship between the sector business and the community. For the specific case of the insurance sector in Colombia, insurance companies (at the private level), in recent years, as explained in the background and justification of the project, have successfully implemented social responsibility strategies within their development. competitive, achieving results that benefit the community, but that do not contribute to their long-term economic development. Specifically, with the creation of shared value strategies, the insurance sector has begun its implementation not only for economic development (increase in profits and market growth), but also for the long-term benefit of its social environment; for this reason La Previsora ​​S.A., being an Insurance Company at the State level, cannot be left behind in the market, but rather adapt and adapt its business strategy to social and business needs. This project establishes and proposes the implementation of the necessary shared value strategies in La Previsora ​​S.A., which allow the start of a competitive business development for the Company and a profitable social development in the target community that impacts the organization. To achieve this objective, strategies are established based on a methodology based on the PHVA cycle, complemented with implementation methodologies based on the implementation of social responsibility adapted to the creation of shared value in the organization.