This document presents the dissertation on the entrepreneurship mode of the GRINKII platform. This project was born from the identification of the distancing between the agricultural business sector, people and environmentally sustainable practices, which prevents the generation of clear marketing strategies allowing the mitigation of climate change through responsible consumption and increased productivity. The platform has a Marketplace connecting agricultural producers with sustainable consumers, promoting products and services that comply with sustainability and environmental protection dynamics, generating agile, verifiable and reliable marketing channels for those who are aware of the need to contribute to climate change mitigation through responsible consumption. The platform will offer products and services in seven categories: Biodegradable, Beauty and Personal Care, Agricultural Supplies, Sustainable Technology, Sustainable Services, Sustainable Tourism and Food. In each category, users will find products and services which have been verified to establish their level of sustainability and environmental protection. The objective is to support small and medium-sized agricultural producers to make their products known and valued in the market, highlighting sustainable products characteristics and creating a space that facilitates commercialization through digital channels, enhancing their income and living conditions. The platform also offers measurement service, carbon footprint mitigation and the possibility of estimating it through a bespoke calculator for the platform. For the project developers, Grinkii becomes a business model with high growth potential, given the current trend that has been increasing significantly towards the purchase and consumption of sustainable products and the use of digital platforms. In addition, Grinkii seeks to generate a social impact benefiting sustainable agricultural producers by promoting their products in digital markets. Future improvements and investments are expected to optimize and automate the performance of the platform.