The purpose of this degree work is to design a differentiated service that will allow AUDIMEL to position itself in the market as a specialized space for patients with hearing impairment and their families. It is a unique and innovative experience that will serve as a model in the implementation of future brand offices, facilitating their execution to replicate the service strategies designed by AUDIMEL. This service inspiration is an important differential point and obeys a family vocation that is made available to the community in the city of Bogotá. AUDIMEL was born with the aim of offering you a quality and differentiated service; reference that places the patient and their family as the main axis of our business model and that differentiates us from our competitors by focusing service efforts on the patient and their family environment, generating growth opportunities that we classify as profitable and sustainable for the brand and lasting over time for our patients. (Theory exposed in the book “The blue ocean strategy” (W.Chan Kim Renée Moauborgne). “Create new market spaces where the competition is irrelevant”. Keywords: innovation, service design, experience design, enduring, inspiration, family.