Fintech is the combination between finance and technology, in terms of its emergence occurs in companies that provide financial services of higher quality and efficiency, creating a revolution in the financial market, leaving behind traditional companies. Hence, there is a reconfiguration in the expectations of
 
 users, since the standards of experience by customers are higher.According to the (CONDUSEF) "These institutions seek to offer their services through digital platforms such as websites, mobile applications and social networks, which means that you can have access efficiently, agile and comfortably." Therefore, when we refer to Fintech, it is any innovation in the financial market, which leads to business schemes such as the appeasements of financial advisories, rating agencies, comparators of financial products, business management, among others.
 The constant emergence of disruptive technologies, the speed with which innovation is generated in information and communication technologies, has caused the frontier of sectoral knowledge and consumer preferences to constantly shift and that to maintain the level of competitiveness requires a continuous effort of innovation, infrastructure expansion and dominance of new sectors/market segments. (Silva Nava, A., Ramos Medina, M,.C., 2017)