Colombia is an emerging country and has reflected in the last decades a significant advance for the strategic positioning of both its private organizations at the national and international level, as well as its public organizations that are guided by schemes of the new public management. The organizational approach is guided towards a better state administration, based on transparency, efficiency, effectiveness, and focus on the citizen. For this, the chapter seeks to analyze the benefits and good practices of the VRIO methodology (valuable, rare, inimitable, and organized) as a bastion of the theory of resources and capacities that guide the design, redesign, and optimization of management models of state organizations. This study was conducted under the qualitative approach with documentary analysis and interviews with experts from the state administration, finding an ignorance of this tool to increase the competitiveness of public organizations created to achieve the maximum possible social welfare.