This text analyzes various animated children’s programs produced by the cultural television industry, from the playful-affective schemes proposed by Fuenzalida (2005). It is based on the concept of plasticity of stereotypes to establish that, rather than establishing dominant meanings, they handle disputes for hegemony in the elaboration of social meaning. This is due to the representative and communicative dimensions that make up every stereotype. It is applied to the analysis of 15 animated children’s programs to propose three new emerging playful-affective schemes with which these narratives are facilitating the processes of adaptation of boys and girls to the cultural changes that are taking place in the roles and values of the feminine and masculine.