Entrepreneurship results from transforming an idea into a company, whether it arose out of necessity or opportunity. In turning the concept into a company, there are good moments and other not-so-pleasant moments of entrepreneurship. The purpose of this research is to investigate those aspects that female entrepreneurs consider to be the best and worst things that have happened to them when starting a business. The methodology used was phenomenological; the approach was qualitative, with descriptive research. The study population was 103 entrepreneurs from the city of Santa Marta. The results showed that the worst thing when doing entrepreneurship was that the plans did not go as planned, the fear of failure, the payments to be made, and the sacrifices of family time. The best thing about starting a business was the confidence, satisfaction with the achievements, independence, and dreams fulfilled.