Effective communication is a success factor when developing software projects in both a local and geographically distributed environment (Global Software Development, GSD). The communication problems that arise between the development team and the product owner, as well as in the sprint planning, daily scrum, sprint review and sprint retrospective events, result in problems of ambiguity in determining requirements. Low customer involvement, low uncertainty definition, or risk identification directly affect the scope, budget, and delivery time of a software product. Likewise, distance, differences between time zones and culture are some current challenges that present communication problems between the members of the work team, which have a great impact on project management. This paper briefly describes a proposal to adapt a strategic communication model that fits the Scrum framework and is suitable for both local and distributed environments.