Download This Paper Open PDF in Browser Add Paper to My Library Share: Permalink Using these links will ensure access to this page indefinitely Copy URL Truck-Service Visibility in Emerging Markets: Willingness to Pay, Reputability and Public Policy 100th Annual Meeting of the Transportation Research Board (2021), Paper 21-02750. 17 Pages Posted: 3 Dec 2022 See all articles by Rodrigo Mesa-ArangoRodrigo Mesa-ArangoFlorida Institute of TechnologyCarlos Eduardo HernandezUniversidad de los Andes, Colombia - School of ManagementGordon Wilmsmeieraffiliation not provided to SSRNAgustina Calatayudaffiliation not provided to SSRN Date Written: 2021 Abstract This paper investigates the role of reputability and public policy on the shipper's willingness to pay for visibility features in an emerging market. In recent years, vehicle visibility has penetrated rapidly into business thanks to geographic positioning systems (GPS) devices, which allow trucking companies (carriers) to enhance their operations while adding value to their customers (shippers). Although this trend is clear for developed nations, the level of visibility penetration and its impact on the procurement of trucking services in emergent markets remains uncertain. This research provides the first approximation towards elucidating these elements by conducting a detailed investigation in Colombia, an emerging market in the Americas where trucking is a concern. The investigation is conducted through focus-group meetings, interviews, a stated preference survey, and a discrete-choice experiment on 129 shippers. The focus-group meetings and interviews reveal high levels of penetration of visibility technologies in Colombia, mostly required due to insurability requirements. The stated preference discrete-choice experiment revealed the high impact of price over truck-service selection as well as high valuations on visibility technologies (GPS and geofencing) and carrier reputation (good/bad). Other features that are significant but provide lower value to shippers include the provision of sensors, driving reports, and security guards (armed, and unarmed). The implication of these results on business and policymaking are thoroughly discussed in the paper. Keywords: Intermodal Freight, Trucking, Emergent economies, Telematics, Willingness to pay Suggested Citation: Suggested Citation Mesa-Arango, Rodrigo and Hernandez, Carlos Eduardo and Wilmsmeier, Gordon and Calatayud, Agustina, Truck-Service Visibility in Emerging Markets: Willingness to Pay, Reputability and Public Policy ( 2021). 100th Annual Meeting of the Transportation Research Board (2021), Paper 21-02750., Available at SSRN: https://ssrn.com/abstract=4254276 Rodrigo Mesa-Arango (Contact Author) Florida Institute of Technology ( email ) 150 West University Blvd.Melbourne, FL 32901-6975United States Carlos Eduardo Hernandez Universidad de los Andes, Colombia - School of Management ( email ) Carrera Primera # 18A-12BogotáColombia Gordon Wilmsmeier affiliation not provided to SSRN Agustina Calatayud affiliation not provided to SSRN Download This Paper Open PDF in Browser Do you have a job opening that you would like to promote on SSRN? Place Job Opening Paper statistics Downloads 3 Abstract Views 10 PlumX Metrics Related eJournals International Trade & Freight Distribution eJournal Follow International Trade & Freight Distribution eJournal Subscribe to this fee journal for more curated articles on this topic FOLLOWERS 59 PAPERS 966 Feedback Feedback to SSRN Feedback (required) Email (required) Submit If you need immediate assistance, call 877-SSRNHelp (877 777 6435) in the United States, or +1 212 448 2500 outside of the United States, 8:30AM to 6:00PM U.S. Eastern, Monday - Friday. Submit a Paper Section 508 Text Only Pages SSRN Quick Links SSRN Solutions Research Paper Series Conference Papers Partners in Publishing Jobs & Announcements Newsletter Sign Up SSRN Rankings Top Papers Top Authors Top Organizations About SSRN SSRN Objectives Network Directors Presidential Letter Announcements Contact us FAQs Copyright Terms and Conditions Privacy Policy We use cookies to help provide and enhance our service and tailor content. To learn more, visit Cookie Settings. This page was processed by aws-apollo-5dc in 0.203 seconds