The main objective of this article is to establish the most significant parameters that enhance the insertion of Independent Information Management Agents (GIDI), based on an analysis of different international experiences where these agents are known as Aggregators, to later be able to establish a business strategy around the functions and products that can be offered within a Colombian energy market. For this, it starts from a study of art focused on the different experiences at a global level, in this way with the help of dynamic systems and systemic thinking, the main parameters that govern the optimal functioning of these agents in the market are determined and finally through the Canvas model, establish a business strategy using the results of the systemic analysis. In this sense, it is obtained what characteristics potentiate the entry of the agents and it is established the best scenario and under what opinions the proposed system can be evaluated. Finally, a business option can be established by trading demand response programs and as a feasible scenario to analyze the proposed model.