Data on innovation financing in Colombia present a paradox: Manufacturing companies prefer to finance their innovation projects with their own capital, with bank loans in second place, and cheaper public funding last. Extant financial theories cannot explain such a paradox (reversed pecking order), making a different approach necessary. Hence, a new perspective is presented on the basis of Sierra’s (2014, 2020) proposal. A fixed effects panel estimation is carried out that includes three new variables: A Knowledge Incorporation and Consolidation System, interaction among companies and funders, a particular type of investor (Dedicated). The results support the alternative explanation. Additionally, research possibilities, designs and applications of public and organisational policy aimed to overcome some of the problems mentioned are proposed.