The dialectical relationship between ecosystems and society is complex; therefore, holistic approaches are required to address this complexity. This view also stands out in the ecosystem services valuation field, where different scholars and global platforms have drawn attention to the need to incorporate plural valuation initiatives in decision-making. In this sense, through a multi-method design, we conducted a multi-layered valuation of ecosystem services, and we highlighted the multiple values tin two areas of the department of Caldas, Colombia. We proposed a three-phase valuation process called Recognize , Normalize and Articulate values. Then, in cooperation with the regional environmental authority, we elicited different water-related values from ES. Our results showed some caveats: first, we found mismatches between ecosystem services values; second, people assigned high values to ecosystems but the actual capacity of ecosystems to support ES is low. Finally, monetary values were marginal compared to social and ecological values. We conclude by saying that the more strata are assessed, the more values appear in the valuation scenarios, and those values could be conflicting.