Human management is interpreted by competencies in competitive and complex scenarios. According to the documentary review of disciplinary, classic and current research; with a reflective theoretical approach using hermeneutics. The findings show the reinvention of the human being, adapting to turbulent changes in the environment, where the skills of talent get in the way to take on global challenges, associated with sustainability, in the face of the era of the new normal, where everything seems to be stable, but the dynamics of life manifests the detriment of resources and capacities of the world, limiting the living being, responding and challenging market requirements.