Introduction: In university teaching it is imperative to appeal to creativity and innovation in the virtual classroom, integrating digital tools that generate added value in the knowledge of students. Objective: Analyze and systematize information on specific applications (Quizlet, MURAL, Kahoot, Flipgrid and Lucidchart) integrated into Microsoft Teams for the use ofpedagogical actors through creative and innovative strategies. Methodology: The research was developed under the qualitative approach, through the methodology of search, analysis and selection of documents, applying filters according to inclusion and exclusion criteria. To achieve the stated objective, the importance of technology in the preparation of the 2030 generation was addressed; creativity and innovation in virtual classrooms from teaching practice, andapplications integrated into Teams that offer didactic possibilities in the university training process in the current context. Results: Teachers have limited knowledge of digital tools, in some cases, they are unaware of their existence or technological advances and their potential and; its modes of use in the formative scenario were little explored. It is difficult to keep up with the existing technological alternatives in the educational field. Conclusions: The professormust be constantly updated in the use of active methodologies and digital technologies thatfoster various teaching and learning experiences in response to the skills of the students and thedemand for skills in the future of work. In this way, the teacher must focus on overcoming thechallenges to provide quality higher education; therefore, train quality professionals.