The present intervention is motivated by the identification of the lack of relationship between qualitative researchers and neuroscience. The hypotheses for this to happen are the lack of knowledge of these professionals about the neuroscientific studies developed to date and also the lack of investment in training by qualitative research institutions. Thus, the purpose of this work is to train qualitative research professionals in some fields of neuroscience, so that they can develop behavioral research projects that include analyzes that can extrapolate the narrative data collected at the time of a qualitative interview, individual or in groups. For this, a sequence of four seminars is proposed, covering different areas of interest in neuroscience: basic knowledge, decision making, emotions and interference in the area of consumption and, finally, memories. As a result of the work, it is expected to increase the theoretical repertoire of professionals on neuroscience, as well as the strengthening of the analytical capacity about the highlighted neuroscientific areas. Furthermore, it is expected that companies in the area of consumer research have a gain in quality in the work that is developed for their respective customers. Finally, the aim is to create new qualitative research methodologies that involve neuroscience, so that they can build an innovative path for the future.