Agrotourism is a practice that allows the generation of livelihood alternatives in rural areas, reducing hunger and allowing sustainable economic development. In this review, a classification of the characteristics preferred by clients in agrotourism settings has been generated, based on previous research that weighted these characteristics. Clients have been found to value the following in agrotourism settings: a green and clean landscape, the forests, the possibility of buying agricultural products, trying traditional foods, and participating in agricultural activities. These findings offer guidance to those interested in implementing or improving agritourism services.