Planeta is a community-based company located in Chocó (Colombia), a place marked by profound social, economic, and political contrasts. Planeta is developing a business model on the açai's and jagua's value chain that is sustainable and inclusive. This paper introduces central elements to its path and reflects on its learning and difficulties over time. It results from a joint reflection between researchers, community leaders, and professionals from organizations that support Planeta's relationship with the markets.
