This contribution focuses on the criticism to dominant thinking, which takes shape in the neoliberal paradigm, the creator of social inequalities, structural poverty and environmental damages. An alternative expression to this model are the Latin American social movements, which take strength and make proposals from below, from the “margins” of society, representing the engine of a process of change and proposing an inclusive paradigm and capable of involving elements such as social justice and free access to land, among many others. In this sense, Good Living represents the inspiring principle of the indigenous movements that propose an alternative project that opposes the dominant paradigm and presents itself as respectful of diversity.