This chapter explores one initiative in which specific narrative strategies grounded in popular culture were designed to tell the story of the Colombian armed conflict. It proposes a new understanding of "the popular," focusing on the case of Luis Arango, a community leader who was the victim of a targeted assassination in 2009, and the ways in which his murder was transformed into popular narrative. Luis Arango was 50 years old when he was killed by members of a growing criminal gang known as Los Rastrojos on February 12, 2009. The chapter explains the concept of "the popular," and how the narrative of Arango's death was framed within this conception of "the popular." Diverse attempts to theorize "the popular" have emerged within the ranks of critical scholarship and post-Marxism. Gramsci states that the working classes have their own world-view, their own version of life but, unlike the "cultured" version of ruling classes, the popular version is not documented or organized.