We present two methods-oriented studies on sexuality, one dealing with the discussion of sexuality in the context of a relationship, the second with the societal protection of sex workers.Both studies used consumer respondents to evaluate systematically varied combinations of messages about the topic, the combinations created by experimental design, following the method of Mind Genomics.Study 1 on discussions of sexual intimacy presents Mind Genomics to understand the way people process information, their criteria for decision-making, and the nature of possibly easy-to-understand mind-sets, i.e., different criteria of importance assigned to the same pieces of information.Study 2 on the protection and recourse given to legal workers shows how to assess the interaction between person and situation as drivers of judgments and drivers of engagement.Both studies point to the emerging science of Mind Genomics as an easy, rapid, and cost-effective ways to create archival databases, to introduce new ways of thinking, and to democratize research world-wide, respectively.Table 1.Number of citations dealing with sex and its ramifications.