Objective. The aim of this study was to analyze associations between the condition of gestation (primigravid or multigravid) and health care (eating habits, physical activity, self-medication); health conditions (joint pain) and expectation (demand) to participate in a health education program. This is a cross-sectional study, involving the participants of a group of users of a primary health care service located in the City of Salvador (Bahia-Brazil). 94 pregnant women accepted to participate in the present study. The grouping variable was the pregnancy (primigravid or multigravid) of the study participants. The non-parametric Chi-Square test was used to compare categorical variables. The data were tabulated in Excel and then exported to SPSS (version 21.0). The data were analyzed by absolute frequencies and percentages. Our findings demonstrate that multigravid women were less likely to adhere to a health education program (?2 = 15.84; p <0.01) as well as they were more likely to use medications without the guidance of a qualified professional (?2 = 18.09; p <0.01). On the other hand, the multigravid condition was more associated with the presence of joint pain (?2 = 8.28; p <0.01). Our findings point to the importance of understanding this characteristic of pregnant women from the perspective of formulating strategies for the development of health education programs.