Hydrogen (H2) is the great alternative to conventional fossil fuels in the fight against climate change, since it produces polluting emissions that are friendly to the environment and because of its efficiency: it generates three times as much energy as other fuels, such as gasoline. This work will show a market analysis of a prototype called «hydrogen generator (H2) for bicycle» that will be incorporated into a two (2) stroke engine as a mobility alternative in the city of Bogotá. In a first phase, the initial market study was developed from a representative sample of (384 surveys) and secondary sources, finding that young people between 18 and 25 years of age are the potential clients who could acquire the generator and adapt it to the bicycle, according to the statistical analysis, they represent 48.7% of the total Bogota population, that is, an estimated 2.450.198 people.