Interest in the rhetorical aspects of the Internet is still not significant in academia. The present study intends to show how the Internet is, in fact, a cultural artefact and a medium in which a pertinent rhetorical discourse can be elaborated. Therefore, we seek to analyse and present what would be the elements or aspects that every web space should implement and how the (multimedia) discourse manages to persuade visitors of the importance of their content and manages to maintain them as permanent users.