According to many economists, the crisis we are experiencing is not only an economic crisis but a crisis of values.The current situation of production and consumption is not sustainable and requires a change in business and society.There are some businesses and consumer initiatives that make us think that the change of attitude in people and in the business model begins to occur.They all talk about the value of sharing, solidarity, trust and sustainability.In Universities, Education for Sustainable Development (ESD) is gaining increasing relevance and strengthens.However, these issues are not usually included in the subjects.The aim of this paper is to introduce the social awareness of university students in the classroom through two practices in the course of Production Management, in Industrial Electronics and Automation Engineering at the University of La Rioja.These activities are described with the idea that they can be transferred to other subjects and other university degrees.After its implementation in the classroom we have seen that are highly motivating for students because they deal with the reality of their environment, appreciate the efforts of people, think about social needs and how they could contribute to help.In a survey conducted at the end of the course, students were asked about the adequacy of these practices and virtually all students found them appropriate and learned with them.The notes of the students were very satisfactory.We believe that this type of activity can help to improve our students' attitude to society and at the same time facilitate labor market entry.