Administrative and financial management is an important tool in business performance, for this reason it is essential to propose strategies, objectives and tactics that allow the promotion of a competitive culture for companies. In this sense, this article is the product of an investigation that was carried out in relation to the above mentioned field and in order to propose a management model for MSMEs in the agricultural sector of the Department of Quindío. The research method is descriptive, with a mixed approach, the sample involved 73 companies in the sector to which an instrument evaluated by expert judgment was applied. The results made it possible to propose a comprehensive management model that would facilitate organizational work, help its sustainability, growth and competitiveness in the market. The most relevant aspects of this research effort are presented below.