A TQM (Total Quality Management) approach was applied to study the effect of lying on the academic performance of students and whether it leads to moral conflict or a weakening in academic performance. The result generated was the opposite of the common perception and it was found that up to a certain level, lying does help students academically but plays spoilsport when the intensity of the lies increases. It was also discovered that in an academic scenario, lying is a two-way channel and all parties (teachers, students, parents, and other academic personnel) benefit from the fruits their lies bear. Various TQM tools like Pareto diagrams, bar charts, pie charts, cause and effect diagrams and more were employed to analyse the data collected from a survey conducted on more than 250 people.