Colombia is the country with the largest number of birds in the world, with approximately 1909 species, it also has 83 endemic species. However, the accelerated transformation of natural vegetation cover in Bogota has affected native biodiversity in some cases irreversibly, originating development of agricultural and industrial activities and the growth of urban areas. Therefore, this research implements community-based avitourism strategies for the appropriation of environmental knowledge in the rural community of Ciudad Bolivar in Bogota. Community-based avitourism is the activity carried out by bird watchers in the communities, where the communities have the opportunity to appropriate the knowledge of ornithological species and thus develop and provide touristic services as a complementary income to their local economy. To do this, there must be integration and distribution, as well as having trained personnel. This strategy contributes to local development, to achieve social benefits that help to preserve the habitat and biodiversity of its territory. This article has a qualitative approach, through participatory action with members of the community, its development was carried out in three phases, first the recognition of the ornithological species of the territory, second a participatory action research process, and finally, provide actions for the environmental appropriation of the community through a bird course. This allows the community to strengthen tourism based on environmental and sustainable practices, which achieves an ecological transformation for the communities and a greater social appropriation of knowledge.