Increases in business performance are essential for an organization's success in both the public and private sectors. Using the Hofstede organizational culture model, the chapter has centered emphasis on factors that affect primarily financial results. In this study, the authors look at the importance of organizational culture traits as a predictor of financial performance in Colombian and Ecuadorian companies. They discovered that despite Colombia and Ecuador having similar histories and cultures that can be similar to a high level, in volatile and rapidly evolving settings, strategic approaches that concentrate on both distinction and low costs at the same time are often in conflict with Porter's classic approach.