The Standard Operating Procedure (SOP) for the G+ Tools is designed for breeding teams with an interest in improving their gender-responsiveness.The SOP is a guide to using the G+ Tools as an input to team decisions about the importance of gender differences to (i) identify and describe their priority customer segments, and (ii) evaluate which product traits to prioritize for breeding.The SOP lays out a stepwise procedure for a team to organize the available evidence on gender differences in customer segments, identify crucial gaps in the evidence that may need to be filled, interpret the evidence and use the results for team decision-making.The SOP can also be used to generate a standardized G+ Report with the templates provided, so that the team has a record of their decisions about the implications of the gender differences considered, and the supporting evidence.