Given the sheer number of typefaces available in the market and the predominance of intuitive criteria during the process, font selection (even after a general decision regarding the features of the fonts sought after has been made) is a difficult task for both, students and professional graphic designers. A more rational, systematic approach is proposed, based on objective formal attributes and design parameters derived from Gerrit Noordzij’s ideas and Erik van Blokland’s TypeCooker methodology. This paper intends to show that digital font data bases and simple algorithms can be used to refine a font search, a convenient approach to most graphic designers, type designers, font foundries, and design educators.