Objectives: To present a theoretic proposal involving avitourism and environmental education that contributes to conservation and sustainability of the matrix between urban and natural areas focused in Wetland in Bogotá, Colombia. Methods/statistical analysis: Actor’s analysis was carried out using semistructured interviews and surveys. On-site visits were used to evaluate the current conditions for performing birdwatching activities at Tibabuyes-Juan Amarillo, Jaboque and Córdoba wetlands in the city of Bogotá. Findings: This work considers the connection among birdwatching tourism in wetlands, environmental education and education institutions. Strategies for the creation of environmental awareness in children and wetland sustainability are proposed, including the creation of interpretative pathways with guided tours, workshops, environmental activities and the possibility of volunteer work. Applications: Environmental and financial benefits could be obtained, with proper planning and management. Keywords: Birdwatching Tourism; Conservation; Environmental Education; Sustainable Management; Wetlands