This article aims to show the importance of determining the level of competitiveness of the Permanent Free Trade Zones (PFTZ) in Colombia, from the applicability of a business competitiveness model that seeks to analyze their competitive potential and establish strategies for the optimal development in this sector. A diagnosis of the permanent free trade zones in Colombia was carried out, in which aspects such as: the subsectors in which the free trade zones are focused, percentage of participation, number of industrial users of goods or services, promotion of free trade zones through electronic means, types of certifications they have, among others; Immediately afterwards, the Business Competitiveness Model of Manuel Humberto Jiménez was applied to 10 PFTZ of Colombia, which allowed determining the level of competitiveness of these, it should be noted that for the application of the model, a questionnaire of 22 questions was designed that were applied to some of the senior managers ...