This chapter aims to provide a better understanding of effectuation theory by analysing 328 articles collected from the Scopus database. For this purpose, a bibliometric analysis and a bibliographic coupling were performed. Despite the growing interest of effectuation theory in international entrepreneurship research, the development of this research remains in a nascent stage. Therefore, the aim of this chapter is to identify the main research themes, the intellectual structure and the main trends of this academic field to guide international business researchers in possible areas of future research.