This article seeks to demonstrate that beyond the indiscriminate pillage of indigenous populations, the conquest of the New Kingdom of Granada was guided by the desire for power and a lordly status expressed by conquerors such as Gonzalo Jime?nez de Quesada. Starting from the analysis of the “Probanza de Me?ritos” of the founder of Santafe? de Bogota?, our study proposes a critical review of the conquest process, based on the questioning of the “myth of the Dorado” and the “ambition of the conqueror”, questioned here under the vision of a colonial culture that wanders between the medieval and the modern thougt. The article seeks to demonstrate that the conqueror —in our case Jime?nez de Quesada— was guided more by a “Feudal” ambition, than by a simple desire for wealth.