Click to increase image sizeClick to decrease image size Disclosure statementNo potential conflict of interest was reported by the authors.Additional informationNotes on contributorsMarcela Samudio GranadosMarcela Samudio Granados (PhD [c] in Education and Social Communication at the University of Malaga, Spain) is an independent researcher. She participated in the creation of the Tele-Education project (Educa) in Ecuador, where she worked for five years. Also, she has taught at different Ecuadorian universities, and has done research on rural development, educational television, identity, and gender.Mónica Maruri CastilloMónica Maruri Castillo (MA in New Technologies for Education from the Autonomous University of Barcelona, Spain) is the Executive Director of IPANC, which produces educational television. She created the Tele-Education project (Educa) in Ecuador and was its Manager. She has been a member of the Board of Directors of CIESPAL and of the Association of Educational Televisions of Iberoamerica.Roberto Ponce-CorderoRoberto Ponce-Cordero holds a PhD in Latin American Literature and Cultural Studies from the University of Pittsburgh, USA. After having worked at the Ministry of Education of Ecuador, where he was the National Director of Pedagogical Improvement, he is currently a professor at Universidad Nacional de Educación, Ecuador.