Around the term sustainable development, generated plans, programs and strategies focused on meeting the needs of today's generations without limiting the satisfaction of the needs of generations future. To this end, governments worldwide have carried out important efforts, on the one hand, to achieve the objectives of the millennium and now within the framework of the Development Goals Sustainable (ODS). The Colombian government assumes the challenge of guarantee the achievement of a healthy life for its inhabitants, which requires the interconnection and comprehensiveness of the SDGs. To level urban areas include, among other challenges, the improvement in health indicators, associated with air pollution and that are achievable from a policy framework and for their achievement requires the participation of the stakeholders headed by the community. This study analyzed the information published in various virtual media, of the national order, in the period 2009 to 2018; text mining techniques were applied and machine learning tools, by using the software R. Central themes were identified, on which the country and its capital city have given relevance from the media Communication. It was possible to know the scope of the disclosure challenges, progress and opportunities with the implementation of the Millennium Goals, the SDGs and the role of air quality. It was found that sustainable development does not present greater outreach in the media and sustainability relates mainly to biodiversity and financial activities. Efforts are focused on specific information and it is scarce the dissemination of the challenges, goals and progress in SDG. Although the air quality is a topic of interest, did not present a paper relevant as supported by the facts of security, poverty, education and quality of life. Such an analysis allows establish thematic, information and communication priorities trend political development, disclosed to the community, as actor on whom the implementation of the guidelines of politics.