In order to characterize the habits, preferences and roles of parents in relation to their children's television consumption, an investigation was carried out with 70 parents from a children's home in the city of Bogotá, with whom a mixed investigative methodology was used. in which in-depth interviews and questionnaires were combined. The results of this research led to evidence that it is necessary to strengthen the criteria with which parents give value and meaning to television within one of the most important stages of their children's development